Branding / User Experience

Periodt. is a menstrual cycle tracking app with an emphasis on mental health. It provides a secure space for individuals to deepen their understanding of their bodies by logging mental and physical symptoms and entering journal logs. At the end of each cycle, the app analyzes the data collected to help users see patterns within their cycles to understand their bodies better.
Research Insights


1/3 of women use period tracking apps




57% of women admitted they don’t know about their bodies’ anatomy





Journaling can reduce the frequency of intrusive, negative thoughts, and reduce overall levels of depression in those diagnosed with a major depressive disorder.

Personas


Prototyping 

Style Ideation
Exploring a variety of visual identity, ended up with the last option for it’s playful take on femininity without explicitly being a menstrual focused app. 





Final Style Guide


App Walkthrough



This was a redesign of an app called The Period Tracker that my group revamped completely.