Rhinegeist Brewery

Brand Strategy, Marketing, Event Visual Identity, Packaging Design, Motion

Rhinegeist is the #1 craft brewery in Ohio that creates top quality beer with iconic packaging. As their design intern for fall and spring of 2023, I worked on a range of projects for the brewery. From point of sale collateral to taproom event identities, and even taking a stab at packaging design.

Brand Identity

Each beer is a brand. My responsibility was to expand on the story built with the packaging design to its paper and display assets.

Ginger Mack

Ginger Mack, our BIPOC brewed beer, had a launch party that was also our black history month celebration. We had vendors, performances, and an educational wall.

FC Cincinnati Watch Parties

Rhinegeist is the place to watch FC Cincinnati, and with that great responsibility comes with a great visual identity that we refresh every year.

Identity Exploration

Final Assets

New Years Eve

Our annual New Years Eve party requires an unique identity every year. The taproom team wanted to have this year’s theme related to video games since we were renting arcade consoles for the party.

Concept Exploration: Inside the Video Game

Final Visual Identity with Motion

Packaging Design

Explored can designs for the exclusive can for the Hop Box variety pack. This can/box’s theme was Surf Hut.

Moodboard: 80s / Vice City / Spring Breakers

Can Exploration

Final Product Design

Product Photography

My dedication to expanding brand visuals and storytelling is shown through my participation in photoshoots for our beers and merchandise.

Kiva LeFors