Rhinegeist Brewery
Brand Strategy, Marketing, Event Visual Identity, Packaging Design, Motion
Rhinegeist is the #1 craft brewery in Ohio that creates top quality beer with iconic packaging. As their design intern for fall and spring of 2023, I worked on a range of projects for the brewery. From point of sale collateral to taproom event identities, and even taking a stab at packaging design.
Brand Identity
Each beer is a brand. My responsibility was to expand on the story built with the packaging design to its paper and display assets.
Ginger Mack
Ginger Mack, our BIPOC brewed beer, had a launch party that was also our black history month celebration. We had vendors, performances, and an educational wall.
FC Cincinnati Watch Parties
Rhinegeist is the place to watch FC Cincinnati, and with that great responsibility comes with a great visual identity that we refresh every year.
Identity Exploration
Final Assets
New Years EveOur annual New Years Eve party requires an unique identity every year.
The taproom team wanted to have this year’s theme related to video games
since we were renting arcade consoles for the party.
Concept Exploration: Inside the Video Game
Final Visual Identity with Motion
Packaging Design
Explored can designs for the exclusive can for the Hop Box variety pack. This can/box’s theme was Surf Hut. Moodboard: 80s / Vice City / Spring BreakersCan Exploration
Final Product Design
Product Photography
My dedication to expanding brand visuals and storytelling is shown through my participation in photoshoots for our beers and merchandise.