Kiva LeFors




Screamfest

Festival Identity / Branding 

 Redesign the branding of Screamfest Horror Film Festival by creating an original logo mark and applying this new branding onto various festival touch points of different scales. 

Original Branding

All logos and wordmarks I could find
Website Homepage
Official Selection Emblem
Film Guide is a Digital PDF

Festival Core Values

Before sketching, I wanted to understand the values the festival held and let those ideas inspire drive the sketching process.


Uplift

Uplifting up and coming
creators and filmmakers

Celebrate

Celebrating the
genre of horror

Connect

Connecting industry professionals to creators

Logo Exploration

Final Logo

Typography

Cinetype was chosen as it honors the pre-digital age of cinema and the most important type for every movie, closed captioning. Celebrating the past while uplifting the future of film.

Colors

Keeping the color palette to black, white, and red. Monster being used as a call to action on the website.




Festival Passes


Online Film Schedule + Website



Wallscape Advertising in Los Angeles